Yesterday, I was privileged enough to be invited to the exclusive media and VIP launch of Make Your Own Havaianas 2010 at SM City Cebu. Make Your Own Havaianas (MYOH) is an annual event where you take full control on how your pair of Havaianas flip-flops would look like. You can choose from a palette of soles and straps, and set of embellishments. With nearly all the hues of the much coveted Havaianas collection available as your canvas, there are hundreds of possible combinations of soles and straps for Men and Women, in the popular Top and Slim styles. This year, Havaianas celebrates 5 years of chic and colofrul customization. Aside from the extensive color palette of Top and Slim soles and straps, Havaianas fans can choose from stylish new options—from silver letter pins and crystal studded pins to jelly, fluorescent and glow-in-the-dark Top straps.
True blue Havaianaticos (those obsessed with these comfy and stylish flip flops) can select a Philippine-designed MYOH commemorative sole and pin as mementos of this historic event. With all these options, you’ll never run out of creative ideas for your own personal version of the word’s favorite flip flops. So head over to SM City Cebu Northwing Atrium until Monday, August 2, 2010 and Make Your Own Havaianas.
Sinjin with co-CBS members Wilhelmina and Mark
This is my second time to participate in the Make Your Own Havaianas event. The first time was last year where I made 3 pairs of Havaianas flip-flops.
One of the MYOH Roulettes
The area was opened to the invited VIP and media guests at 4pm and upon entrance, we were provided with a checklist to help us note our choices. It took me quite some time to decide on the color combination of my flip-flops. Good thing, roulettes with all the possible sole and strap color combinations were available. They helped me a lot in my selection. Volunteers were also around, willing to give their honest say on your choice sole and strap color combination.
Last year, I got 3 pairs all for myself, this year, I decided to get only 1 pair for myself and another pair for mom. For mom, I chose the black MYOH@5 commemorative sole.
After that, I had to choose which limited edition lifestyle or swarovski pins I should decorate my flipflop straps with. For mom, I chose 2 pins, swarovski-embellished dolphin and star pins. For myself, I chose 6 letter pins spelling my name Sinjin on the right strap. On the left strap, I chose 3 pins, a “limited” pin, a MYOH@5 commemorative pin and a peace guitar pin.
MYOH Assembly Counter
So after I’ve made up my mind on the sole-strap color combination and the pins, I took note of them using the checklist. I then headed to the assembly area and waited for my turn at the counter. When my turn has arrived, I was surprised too see the same guy who assembled my flip-flops last year. For the second year in a row, he’ll be assembling my flip-flops, grreat!
Here’s how a pair of Havaianas flip-flops is assembled from scratch:
Punching pins into the straps is usually the most tedious and time consuming part of the process. The assembler will ask you where and how you’d like your pins to be punched. The pin locks this year are quite inconsistent as some of them do not match the pins thus causing delays.
The straps are then attached to the soles.
After all that, the MYOH assembler will present to you your MYOH masterpiece for final inspection.
Joe, with my MYOH masterpiece. I was very flattered when Joe described my MYOH creations as works of art. Hihi!
Satisfied with what I’ve seen, I then headed to the counter to pay for my 2 new pairs of customized flip-flops (The media and VIPs were allotted 1 complimentary pair with 2 pins so I paid nothing for mom’s pair of Havaianas!) Whew!
Other scenes at MYOH 2010:
Gubernatorial daughter Christina Codilla-Frasco, spotted at the MYOH 2010 VIP and Meida Launch
The busy Make Your Own Havaianas 2010 Assembly Counter
The MYOH area before the invasion of the Havaianaticos!
Havaianaticos take time to mix and match soles and straps.
Other photos:
Special thanks to Ms. Jaja Chiongbian-Rama and Ms. April Rama of BigSEED Media and Marketing Solutions! All this won’t be possible if not for you guys. 
‘Til the next MYOH!
MAKE YOUR OWN HAVAIANAS 2010 in MINDANAO will be on August 13-15, 2010 at LIMKETKAI MALL!
do you happen to have a close up picture of the myoh chcklist?:)
..how nice. i lone it.
i want havaianas also..
hi , tanung ko lang , ang strap ba may sizes din ? kasi i find it odd that the havainas that I bought here in madrid doesn’t fit me well , super sakit , I am wearing a size 37 – 38 , I also have havainas in Philippines before but I can still vividly remember how comfy it was … I am not certain if the strap have different sizes too ?