First of all, what is an ECO BAG?

ECO BAGS are inexpensive reusable shopping bags common in Australia and also used in some other countries.

ECO BAGS and other similar reusable shopping bags are commonly distributed at the point of sale by supermarkets and similar retail outlets. They are intended to be reused repeatedly to replace the use of hundreds of HDPE (High Density PolyEthylene) plastic bags.

This arose from an Australian Federal Government initiative in 2003 – essentially a threat to outlaw plastic bags if retailers did not voluntarily discourage their use.

SM’s Eco Bag is a hard wearing non woven fabric bag made of 100-percent polypropylene, and may last up to two years of weekly use. Polypropylene is recyclable, non-toxic, allergy-free and non-reactive to human skin.

The latest collection features four new designs, designs which not only hope to deliver the environmental message but designs which are also now more appealing, fashionable and youthful.

photo by Andrew “Doyzkie” Buenaviaje

Spark – This orange Eco Bag represents Fire. Proceeds from the Spark Eco Bag will go a long way to fund initiatives in conserving and producing renewable, Earth-safe energy.

Renew – This white Eco Bag represents Renewing the Earth. Proceeds from the Renew Eco Bag will fund efforts related to recycling.

Breathe – This light-blue Eco Bag represents the Air we breathe. Proceeds from the Breathe Eco Bag will help fund projects related to air pollution.

Flow – This blue Eco Bag represents Water. Proceeds from the Flow Eco Bag will fund projects related to water conservation.

For every P500 single or accumulated receipt purchase at any SM Supermall establishment, a customer may avail of one SM Supermalls Eco Bag for only P35. SM Prestige and Advantage Card holders will be given two extra reward points for each time they use the Green Bag for groceries at SM Supermarket, SM Hypermarket, and Savemore Market.

So what are you waiting for? Get out of the bad habit of using environmentally hazardous plastic bags, grab your own SM Eco Bag now. Not only that, one peso will be donated to an environmental cause with every purchase of the SM Eco Bag.

Be part of the first-ever nationwide cosplay contest in the Philippines.

SM Cagayan de Oro, Baguio and Clark have already had their preliminary eliminations.

Up next is SM Cebu on August 22, 2010, Sunday, at the Event Centre

SM Davao. September 11, 2010. Event Centre
SM Manila. September 25, 2010. Cyberzone.

Grand Finals: Cosplay Mania X will be on October 2-3, 2010 at the SMX Convention Center

Browse http://www.cosplay.ph/ or http://www.cosplaymania.com for more details!

NOTE: Cosplay TorCh and SM Cyberzone’s Nationwide Cosplay Competition are two different events so SM City Cebu will be having a cosplay event each in 2 consecutive weeks (August 14 – SM Cyberzone Nationwide Cosplay Competition, August 22 – TorCh)

The biggest, hottest and very first nationwide cosplay competition is here. Be ready to channel your favorite Anime character when the Cyberzone Cosplay Competition kicks off. Make a bold fashion statement and get the chance to win exciting prizes. The 14 finalists and the awarding will be presented via live video streaming. Be ready to strut your stuff in the following malls.

August 7
- SM City Batangas

August 14
- SM City Bacolod
- SM City Baguio
- SM City Cagayan de Oro
- SM City Cebu
- SM City Clark
- SM City Davao
- SM City Fairview
- SM City Manila
- SM City Marikina
- SM City Naga
- SM City Tarlac
- SM Southmall

August 20
- SM City Rosario

August 21
- SM City Pampanga
- SM City Taytay

August 28
- SM City Davao
- SM City Marilao
- SM City Baliwag

The 1st Iloilo Night Run happens on August 28, 2010, Saturday, 7pm at the SM City Iloilo Parking Lot.

The event is organized for the benefit of Emmanuel Foundation for Children with Special Needs, Inc.

Join now for a registration fee of P100 only. Registration forms are available at SM City Iloilo, Iloilo Supermart and Iloilo Society Commercial.

Prizes:
Male and Female Categories:
1st Place – P3,000
2nd Place – P2,000
3rd Place - P1,000
Special Award: Best “Glow-in-the-Dark” costume

For more information, you may contact Joey at (033)336-5255 or 336-3969

SM Cinema presents Cinexpo 2010. August 19-21, 2010
Conference and Seminar Fee: P550/head

Registration includes:
- free entrance to the 3-day seminar
- free entrance to the 3-day exhibit
- free meals and snacks
- free seminar kit
- free movie watching for the 3-day event
- free movie discount card
Limited slots available!

*For pre-registration, visit http://www.mediakomph.com/smcinexpo/registration.html
*For ticket sales, please contact: 09178164588 or 09228067887 / 8104382 / melcor@mediakomph.com
*For other inquiries, please all 8317000 local 2634, 2939, 2622, 09274728630 (Belle), 09165070120 (Shelly) or visit www.smcinema.com

Digital Transformation: Digital Cinema now and the future

The 3-day event will showcase innovations in these areas:
- Digital Cinema Technology
- Digital Theater as a Venue for Learning
- The Youth and Digital Films
- Indie Film Making

Expect a comprehensive roadshow of 2010 movies, innovative marketing and advertising opportunities, maximum exposure for brand partners and industry updates from the experts.

August 19, Thursday
- Opening Ceremonies and Seminar at Mall of Asia CenterStage
- Exhibit a the Mall of Asia Atrium

August 20, Friday
- Exhibit and Tradeshow at the Mall of Asia Atrium
- Seminar at Mall of Asia CenterStage

August 21, Saturday
- Exhibit at the Mall of Asia ATrium
- Seminar and Closing Ceremonies at the Mall of Asia CenterStage

- Everyone is invited to be part of the only cinema expo in the Philippines today
**SM Cinexpo Year 2 – Your ticket to the future in Cinema!

The White Hat is a Manila-based brand that was born from the idea that of wanting to introduce a totally new product into the Philippines. From the very beginning, White Hat wanted to do things the right way. So, they patiently searched all over the world until they found the BEST suppliers in Italy for their yogurt. As we all know, the best ice cream comes from Italy. And so does the best yogurt, or as they claim.

Next, they flew in an Italian Gelato expert to help them develop their recipe because they wanted their product to be authentic. They then held a series of taste tests where they invited friends, food critics, and celebrities who tasted several versions and gave their comments. From those, they finally came up with a perfectly smooth, creamy frozen yogurt with a slight tangy sourness, confirmed to have LIVE ACTIVE CULTURES, and authentically Italian. Did I mention that its 98% FAT-FREE?

Can’t decide which toppings to choose for your yogurt? The White Hat has some pre-made topping combinations dubbed as “hats”. From the uber-sweet Pinoy Hat, to the very playful Wizard’s Hat, be who you want to be and have a healthy snack at the same time!

But thats’ not enough, the frozen yogurt must be paired with a selection of premium healthy toppings for it to taste perfect. So, White Hat then made a selection of top quality premium toppings which is presented to the customers in a 21 topping bar for us to choose from. Toppings include FRESH fruit, healthy premium cereals, nuts & crunchies, fun toppings, and the occasional surprise toppings (think homemade!). And since they believe in giving customers value for money, their topping servings are GENEROUS.

The White Hat’s toppings selection

To have a consistently good product is a challenge that White Hat is ready to meet. They believe that their AUTHENTIC ITALIAN FROZEN YOGURT is going to set new standards for everyone. Their product is freshly made every day and tastes soooo good, you won’t be able to keep it off your mind. In fact, it will always be on top of your mind, on top of your head, and it will always be known as….THE WHITE HAT®.

The Wizard’s Hat – Large – P155

WHY SHOULD YOU EAT YOGURT?

Here are yogurt’s 6 health benefits:

- BETTER DIGESTION. Real yogurt contains LIVE, ACTIVE CULTURES (lactobacillus bulgaricus and streptococcus thermophilus) sometimes known as “PROBIOTICS”. These help people with gastrointestinal conditions such as constipation, diarrhea, H. Pylori infection, colon cancer,, and those who are lactose intolerant.

- STRONGER BONES. Real yogurt contains CALCIUM, which is essential for building strong bones and helps to prevent Osteoporosis.

- REDUCES THE RISK OF HIGH BLOOD PRESSURE. A study made with 5,000 students in Spain showed that eating 2-3 servings of low-fat dairy a day led to lower blood pressure.

- BOOSTS THE IMMUNE SYSTEM. Real yogurt with live, active cultures boosts the immune system by increasing white blood cells which fight infection.

- BIGGER MUSCLES. Real yogurt contains PROTEIN which are needed in muscle building.
WEIGHT LOSS. Eating low-fat yogurt in place of other high-fat desserts helps in losing weight without the feeling of being deprived.

But don’t take my word for it, go and visit The White Hat and try it out for yourself. White Hat guarantees that you will love their product…. it’s sooo good, or they’ll eat their hats!

The White Hat is at the 2nd level, Building C hallway of the Northwing, SM City Cebu (in between Karat World and David’s Salon).

July 30 – August 1, 2010
- SM City North EDSA
- SM City Sucat
- SM Center Molino
- SM Southmall Las Piñas

August 13-15, 2010
- SM City Sta. Mesa
- SM City Sta. Rosa
- SM City Baliwag
- SM City Cebu
- SM City Bacolod
- SM City Cagayan de Oro

August 27-30, 2010
- SM City Fairview
- SM City Taytay
- SM City Lipa
- SM City Pampanga
- SM Center Las Piñas

September 3-5, 2010
- SM Makati
- SM Southmall Las Piñas
- SM City Manila
- SM City Rosario
- SM City North EDSA
- SM Center Pasig

September 17-19, 2010
- SM Mall of Asia
- SM City Marikina
- SM City Lucena
- SM City Iloilo
- SM City Rosales

October 1-3, 2010
- SM Cubao
- SM City Bicutan
- SM City San Lazaro
- SM City Dasmariñas
- SM City Clark

October 14-16, 2010
- SM Delgado

October 15-17, 2010
- SM Harrison
- SM Megamall Ortigas
- SM City Bacoor
- SM City Baguio
- SM City Marilao
- SM City Batangas
- SM City Davao
- SM City Naga
- SM Center Las Piñas

Catch the exhibit from May 23 to 29 and the procession at 5pm of May 30, all at the Northwing Atrium, SM City Cebu

SM City Rosales
- Hot deals coming your way this summer on SM City Rosales on April 16, 17, and 18.
- Extended Mall Hours: 10am-10pm (Friday to Sunday)
- Get a chance to win one of 5 Yamaha Nouvo Z Automatic Motorcycles

SM City San Lazaro
- Extended Mall Hours: 10am-11pm (Friday and Saturday), 10am-10pm (Sunday)
- Get a chance to win one of 5 Yamaha Nouvo Z Automatic Motorcycles

SM Center Muntinlupa
- The best of summer comes together at SM Center Muntinlupa on April 16, 17 and 18.
- Get a chance to win one of 5 Yamaha Nouvo Z Automatic Motorcycles

SM City Lucena
- Extended Mall Hours: 10am-10pm (Friday to Sunday)
- Get a chance to win one of 5 Yamaha Nouvo Z Automatic Motorcycles
- Get hot on the spot! Free WiFi SOON!

SM City Cebu
- Grab them while they’re HOT! Take this chance to nab all your favorite summer outfits and items when you shop at SM City Cebu on April 16, 17 and 18. Choose from a wide variety of styles and products from all the hottest brands, and you’ll be sparkling in the summer sun in no time. All the best deals, finds and buys are here only at SM City Cebu this summer!
- Extended Mall Hours: 10am-10pm (Friday to Sunday)
- Get a chance to win one of 11 ASUS Laptops

SM City Cagayan de Oro
- Your uptown shopping experience will be even more satisfying at SM City Cagayan de Oro
- Extended Mall Hours: 10am-10pm (Friday to Sunday)
- Get a chance to win one of 5 Yamaha Nouvo Z Automatic Motorcycles