Chordonwood, headed by violinist Marc Hamlet Mercado, serenaded cancer patients and survivors, guests, VIPs, members of the media and shoppers to some classical music

Yesterday October 1, Ayala Center Cebu, being the mall that cares, launched its Think Pink! Campaign. Now on its 3rd year, the campaign is intended to promote breast cancer awareness. The campaign, which began on October 2008, aims to highlight the importance of having a healthy lifestyle through exercise and good nutrition.

The cute, chic and pink press launch setup at Paseo Marina

Why Pink?

The Think Pink presscon, like all other Ayala Center Cebu events, started on time

The color pink has become an international symbol for breast cancer awareness after a series of campaigns and fund-raising activities which successfully raised money for several breast cancer care and research programs.

Ms. Mary Anne “Me’anne” Alcordo-Salomon, former president of the Rotary Club of Cebu Fuente, spearheads I Can Serve Foundation’s Cebu Chapter. She shares her story as a breast cancer patient and her passion in empowering other breast cancer patients now as a breast cancer survivor.

This year, Ayala Center Cebu intensifies the Think Pink campaign further by making it a venue for both cancer patients and survivors to share their stories which would serve as a call for everyone to always aim to be in the “pink of health” (thus the campaign name, Think Pink). This occasion aims to provide information on the disease and encourages total health and wellness among women and the general populace.

Be in the Pink of Health and Make a Mark!

Last year, Ayala Center Cebu’s Think Pink campaign won the top prize in the community relations–marketing category of the International Council of Shopping Centers (ICSC) Awards . The award was presented by ICSC chairman Peter Sharpe and ICSC president Michael Kercheval to the Ayala Malls team comprised of senior vice president and Ayala Malls Group head Marivic Añonuevo, vice president and chief operating officer Rowena Tomeldan, and senior division manager and marketing head Cathy Bengzon. The 2009 ICSC Asia Shopping Center Award recognized “outstanding achievement in marketing” and it was open to shopping center owners, management companies, architects and designers, and retailers across Asia.

Ayala Center Cebu’s partners for Think Pink 2010, Rotaract Club of Cebu-Fuente, Rotary Club of Cebu-Fuente, Rotary Club of Cebu-Gloria Maris, and I Can Serve Foundation, among others, with ACC’s General Manager Ms. Joy R. Polloso

Ayala Center Cebu’s campaign continues this year as it focuses on promoting a holistic lifestyle through good food, great fashion, and healthy living.

Kythe Foundation supports kid cancer patients by alleviating the anxiety of the innocent pediatric patients and helping kids cope with the challenges of hospitalization.

To further encourage shoppers to be in the Pink of Health and make a mark, Ayala Center Cebu, the premier shopping, entertainment, and lifestyle destination in Southern Philippines, invites us as they fill the whole month of October with a variety of health and wellness activities and other entertaining events.

Kid cancer patients and cancer survivors

Ayala Center Cebu’s pink-themed events this month include:

Think Pink Press Conference
October 1, 4pm, Paseo Marina
- A kick off of the month-long Think Pink campaign and Rustan’s Look Good, Feel Good Campaign (makeovers, nail and skin care, an afternoon of pampering and bonding)

Pink Run
October 3, 5am, around CBP
- A fun run for health and well-being with three distance categories: 3km, 5km, and 10km culminating at The Terraces

Pink Hair Share
October 9, 4pm, Activity Center
- For a minimum purchase amount from any Ayala Center Cebu outlet plus a P50 donation to I Can Serve Foundation, shoppers get a stylish hair cut form some of the country’s top hair stylists and from Ayala Center Cebu’s participating salons and parlors

1st Celebrity Pink Auction
October 8-18, Mall Hours, Paseo Marina
- A Cary Santiago Gown, Joanna Lhuillier Bag, Eric Pe Benito Item, signed jersey and basketball of Dondon Hontiveros and other precious items are on the line for interested bidders

Everything Pink! Exhibit
October 15-24, Mall Hours, Rotunda Area
- Accessories, dresses, furniture, cars,cakes, gadgets, and sports apparels in all shades of pink will flood the area in a showcase of the best pink products and wellness services

Pink Glamour for Kids
October 17, 10am-7pm, Activity Center
- Kids get free nail art, hair braid, and do exciting crafts by presenting a minimum purchase receipt and one hundred peso donation to get a pass. Culminating with a Kids Fashion Show, proceeds for this event will go to Kythe Foundation, a non-stock, non-profit organization that provides psychosocial care to pediatric patients.

Pink Cocktails and Concert by Nina
October 22, 7pm, The Terraces
- Sumptuous food and entertainment by the country’s one and only Diamond Soul Siren to raise funds for cancer foundations

Moon Walk
October 23, 5pm, The Terraces
- The Pink Trail will start at The Terraces and will end at The Walk in Asiatown I.T. Park.

Think Pink 2010 ends with a bang as Think Pink Rocks marks the culmination of the month-long celebration at the Open Parking across The Walk at 7:00PM with Cebu’s top bands and musical acts that will surely rock the night away.

So what are you waiting for? Mark your calendars now and participate in the series of events and activities for Think Pink October 2010!

For more details on the various Think Pink events and promos, you may call Concierge at 5162035.

Sinulog, which comes from the Cebuano word sulog, which describes the backward-forward movement of the dance, is one of the most colorful festivals in the country. It is held annually on the third Sunday of January in Cebu City to honor the Santo Niño or Christ Child.

2nd Sinulog Pyrofest.
Cebu’s biggest pyrotechnics competition
January 16, 2010, Saturday, fronting the Northwing

Sinulog Short Film Festival.
Sinulog 2010 Photo Contest and Short Film Competition Awarding
January 30, 2010, Saturday, SM Cinema 1

Sinulog 2010 Photo Exhibit.
Featuring the winning entries of the Sinulog 2010 Photo Contest
January 31 to February 10, 2010

Miss Cebu 2010.
Online voting for Miss Cebu Photogenic 2010
December 10, 2009 to January 11, 2010, 2nd Level of The Northwing, fronting Paru-Paru

2009 Sinulog Photo Contest Winners Exhibit.
Featuring the winning entries of past Sinulog Photo Contests.
December 15, 2009 to January 31, 2010, 2nd Level of The Mail Mall, between Annie’s and Tribu

Sto. Nino Exhibit.
A display of the many images of the Sto. Nino
January 6 to 31, 2010, SM City Cebu Art Center

Cebu! Cebu!.
An exhibit of Cebu’s bests in fashion, art, food, music and furniture
January 8 to 17, 2010, The Northwing Atrium

11th Sinulog Export Overruns and Consumer Bazaar.
The annual biggest popular bazaar in Southern Philippines
January 8 to 18, 2010, SM City Cebu Trade Hall

Sinulog at the Mall.
Watch Sinulog performers dance to the Sinulog beat around the mall
January 11 to 17, 2010

Sinulog Festival Sale.
Awesome finds at marked-down prices
January 11 to 18, 2010, mallwide

2nd Northwing Street Party.
Non-stop entertainment featuring Cebu’s talents
January 15, 2010, Friday, The Northwing Al Fresco Area

Up for grabs are shoes, bags, tees and accessories at up to 70% off! Crowd favorite Chuck Taylors, yuppie-preferred Jack Purcells, Performance shoes for basketball and running, and loads more await the shoephiles! For those searching for trendy comfort, a myriad of fashionable shirts should catch your fancy. Accessories can add that oomph to your whole look, and with Converse’s bags, socks, and caps, you can come up with more awesome looks that you’d thought about!

So come on over to SM City Cebu Trade Hall 2 and 3 on December 17-20, 2009, 10 am up to mall closing hours for your Converse fix! Don’t forget to join them for daily updates on www.facebook.com/converse.ph! And check out Converse’s new website at www.converse.com.ph!

Want to win a year’s supply of free Converse stuff? Then head over to converse.multiply.com, sign up and post your 2 to 4 minutes song masterpiece, and who knows, you might walk away with more than you bargained for!

Grab your slot at the grandest Christmas Bazaar in the country. A grand Bazaar for a cause: Night Market, Superb entertainment for the entire family… Over 500 booths and more than 180,000 shoppers expected. Massive tri-media publicity and promotions…

Product List:
Accesories – Toys
Giftware – Sporting Goods
Christmas Decors – Travel Goods
Books – Leather Goods
Music Products – Stationary
Houseware – Office and School Supplies
Kitchenware – Gift Boxes
Handicrafts – Gift Wrappers
Novelties – Paper Products
Bath and Body – Packages
Clothing – Home and Office Furnishing
Fashion Jewelry – Car Accessories
Sourvenir Items – Telecom Accessories
Plastic Products – Footware
Perfumes – and many more.

Contact Details:
For more details, please call (63 2) 5316350

WHERE:World Trade Center, Sen. Gil Puyat Ave. cor. Pres. Diosdado Macapagal Blvd., Pasay City
WHEN: Friday, December 4, 2009 – Wednesday, December 16, 2009

Christmas in Germany is not complete without a Weihnachtsmarkt (Christmas Market). It has never been organized here – so far. This year, the holiday season takes a new twist as the first German Christmas Market in the Philippines will be held. Dubbed “Weihnachtsmarkt 2009”, the special event will be celebrated in Manila on December 4 at the Ateneo High School (ITC-Field) and in Cebu on December 12 to 13 at The Terraces, Ayala Center Cebu.

Weihnachtsmarkt aims to share German Christmas traditions, as well as familiarize Filipinos with German language and culture. Throughout the day, a variety of activities will take place: choral singing competitions, raffle draws, movie screening, cooking demos, games, trivia and photo contests, and more! A scholarship in Germany awaits a lucky winner. In Manila, a concert will feature the bands Kjwan and The Out of Body Special, while a choral competition will be the highlight in the Cebu leg, with choirs from different high schools and universities rendering their version of German Christmas carols.

The venue will be designed and decorated in a similar fashion as the German Christmas Markets. Weihnachtsmarkt will also showcase a merry mix of booths selling German delicacies such as freshly baked Stollen and ginger bread, sizzling sausages grilled over charcoal fire, hearty stews with Wiener Würstchen, and other sumptuous goodies.

Weihnachtsmarkt is brought to the Philippines by the initiative Schools: Partners for the Future (PASCH) and the Goethe-Institut Manila.

Article source: ClicktheCity